About

The Auction Refresh Program will give dealers the benefit of pre-activated SiriusXM service on vehicles sold in-lane at no cost to the dealer or auction.  Please see information below on how to sign up and best practices to insure you are getting the most of this program. 


TABLE OF CONTENTS


Program Information

The Auction Refresh Program will give your dealers the benefit of pre-activated SiriusXM service on vehicles sold in-lane at no cost to the dealer or auction with no effort on your end - you just need to sign up!


Key Benefits:

  • Increased Revenue: Auctions are compensated by SiriusXM on a per-vehicle basis. The auction will receive $.50 per car.
  • Customer Satisfaction: Eliminating the activation step ensures customers leave the lot happy and ready to enjoy SiriusXM. Integrating this service is a win-win for your auction and the dealers, providing a seamless transition from demo to customer trial without any interruption in service.


Here’s how it works:

  • Effortless Integration: SiriusXM sends satellite signals through EDGE Simulcast to activate radios while vehicles are powered on during your existing auction processes. This requires no disruption to your employees or your current workflow.
  • Time-Saving: Dealers no longer need to individually activate radios for vehicles purchased from auction locations. This allows them to focus on selling cars, knowing the SiriusXM service is already activated.
  • Enhanced Customer Experience: Sales teams can easily and fully showcase the availability of SiriusXM to customers on the lot and during test drives. Once a vehicle is sold, the customer’s trial starts seamlessly as SiriusXM receives the sold record.
  • Value Addition: Every SiriusXM-equipped vehicle sold in-lane at auction comes with pre-activated service at no added cost to the dealer or the auction. This adds more value to each vehicle and simplifies the sales process for dealers and their customers. Once the Dealership sells the car the new owner will enjoy a 3 month trial!


Requirements 

EDGE AMS (ASI or AOS) and EDGE Simulcast


Sign Up

Visit Auctionedge.com/xm  or Reach out to Steve Solomon, Remarketing Consultant (248) 760-6982, steve.solomon@siriusxm.com 


Best Practices:

  • Vehicle data is automatically transmitted to Velocicast and SiriusXM at 5:30am (eastern) on the day of sale. To ensure your data is included in the transmission, your sale needs to be set (with vehicles lined up) in EDGE Admin prior to the transmission time (5:30am (eastern)). Any vehicles added to the sale lane after 5:30am (eastern) will not be included in the transmission.

    The sooner you start sending your inventory earlier, the sooner your auction will start being paid!


Additional Help and Support

Auction Edge offers first rate technical support to our subscribing customer auctions. Our dedicated support staff is available Monday through Friday, 7am to 8pm EST.

Help Desk (Toll Free): (800) 522-8404

Support Portal: https://support.auctionedge.com/